Adrian Apperley - Group Chief Executive Officer

Adrian is a founder of CWA. He has worked in Asia since joining Prudential Corporation Asia in the Bancassurance team as Regional Bancassurance Manager in 2001. He’s been responsible for Bank Partnership development across twelve operational markets and has 18 years experience in the UK financial services industry. Formerly with Prudential Assurance Ltd (UK) for 10 years, Adrian has accumulated a wealth of experience, he started as a District Agent moving to Corporate Services Consultant and Area Managing Consultant, providing solutions and services to both private and corporate sectors.

Adrian has worked as Chief Distribution Officer for Prudential Thailand. Adrian’s accountability was for the achievement of profitable Company production targets across all distribution channels (Agency, Bancassurance, Direct Marketing and Broker), together with the acquisition of New Business and development of multi channel distribution methods to leverage insurance sales and fee income.

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