Mark Manolas - Group Chief Executive Officer

Mark has been working in the direct marketing-telemarketing industry for 19 years and is regarded as a pedigreed international expert with particular emphasis on contact centers and insurance direct marketing.  Prior to founding CWA, Mark was Senior Vice President of direct marketing for Prudential Life Assurance (Thailand). Mark had spent 3 years with Prudential building and managing “PruCall”, Prudential’s in-house direct marketing-telemarketing capability. Previous to this Mark has held regional direct marketing-telemarketing roles for Prudential and ESG Direct, having been exposed to markets such as Taiwan, Hong Kong, Indonesia, Malaysia, Vietnam, Japan and Korea.  Mark began his career in Australia during the ’80s with National Mutual (now AXA Australia). Mark was the Chairperson of the Call Center Industry Association of Thailand for four years and a regular columnist for the Bangkok Post. Mark Has also co-authored a book called the Sales Bound Team Leader in 2001.

Mark is a highly motivated professional excelling within the Asia Pacific markets armed with the relationship management skills to create synergies and smooth interfacing with both internal and external clients.

Mark’s specialism includes product development and pricing (particularly having worked for a re-insurance subsidiary being ESG Direct), financial forecasting and measurement (P&L), business case development, contract negotiations, operational set-up expertise, day-to-day management of programs, implementation of data analysis and data-mining for improved ROI, as well as operational staff management.


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